The AIIM Market Intelligence group has released its Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated”.
The study of 441 end users, underwritten by CoreMedia, Day Software, EMC, OpenText, Socialtext, and SpringCM, found that a majority of organizations position Enterprise 2.0 as critical or important to business goals and objectives, but that few organizations have a clear understanding of Enterprise 2.0. The single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.
To download the FREE AIIM Market IQ go to: http://www.aiim.org/article-industrywatch.asp?ID=34464
AIIM is hosting a Special Webinar on Thursday, March 27 at 2:00 PM EDST for organizations interested in the study results. Register for this FREE webinar, presented by the report authors, by going to http://www.aiim.org/webinar-events.asp?ID=4192.
Per my colleague Carl Frappaolo: “Enterprise 2.0 is on the minds of most organizations. 44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27% positioned Enterprise 2.0 as having average impact on business goals and success. That’s the good news. The bad news is there is still much confusion in the market concerning Enterprise 2.0. Of the organizations polled, 74% stated they have only a vague familiarity or no clear understanding of Enterprise 2.0.” Market confusion was further evidenced in the study by the failure of respondents to popularly select a common definition of Enterprise 2.0.
One reason for this chasm between appreciation of impact and a lack of understanding of Enterprise 2.0 stems from the strengths of Enterprise 2.0, low-barrier, low-cost deployment. Many organizations are experimenting with facets of Enterprise 2.0, but few take a holistic strategic view to deployment.
The report, which contains over 50 pages of commentary and 71 distinct data points, includes some surprising insights. According to Dan Keldsen, report co-author and AIIM Market Intelligence Director, “Our research showed that senior management is as much behind the drive for Enterprise 2.0, as end users. This is a far different reality than popular market belief that Enterprise 2.0 is predominately being ushered into organizations through purely bottom-up user-based implementations.”
While age had some influence on opinions and attitudes concerning Enterprise 2.0, the study found that corporate culture was a far more influencing factor on organizational adoption and success with Enterprise 2.0.
This AIIM Market IQ was conducted during January 2008, and was administered through an online survey instrument. A total of 441 end users participated in the survey.
An advisory panel provided opinion and guidance on issues such as the construction of the market survey and general frameworks for the publication. Members of the panel were:
- Patti Anklam, Knowledge Management consultant specializing in networks and collaboration, author of “Net Work; “
- Stowe Boyd, author of the blog /Message and an internationally recognized authority on social tools and their impact on media, business and society;
- Steven Mandzik, Innovation Consultant for Jasmah Consulting, providing support and consultation to the Central Intelligence Agency (CIA) around Enterprise 2.0 usage in the US intelligence community;
- Andrew McAfee, Harvard Business School professor credited with coining the term Enterprise 2.0 in 2006;
- Eric Tsui, Professor of Knowledge Management at The Hong Kong Polytechnic University and also ex-Chief Research Officer, Asia Pacific, Computer Sciences Corporation.
- David Weinberger, Fellow at the Harvard Berkman Center for Internet & Society, co-author of "The Cluetrain Manifesto" and author of "Everything is Miscellaneous.”
To download the FREE AIIM Market IQ go to: http://www.aiim.org/article-industrywatch.asp?ID=34464
AIIM is hosting a Special Webinar on Thursday, March 27 at 2:00 PM EDST for organizations interested in the study results. Register for this FREE webinar, presented by the report authors, by going to http://www.aiim.org/webinar-events.asp?ID=4192.
